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#peaksanddunes PANEL TALKS

November 10th, 2018

Panel Talks    #peaksanddunes

Location : Majlis | The Yard | Alserkal Avenue

Moderated by Katharina Sand,  founder SEPTIEME ETAGE and Mode Suisse ambassador

Sunday 11 November  6PM 

Fashion Geographies of the Future | Creative Economy and Exchange |Fashion as both a commercial and creative practice, defining our experience of the world as well as the spaces in which it is produced, displayed, and worn. Speakers Emirati designer Khulood Thani (Bint Thani), Dubai-based fashion designer Faissal El Malak, Dubai’s retail innovator May Barber ( Brand Management Consultant/Founder of The Cartel), and Swiss Cultural Affairs Officer Maurizio Salvatori

Monday 12 November 4PM

Meaning & Values | Exploring fashion as a way to transmit craft, skills, memory, identity, and sustainability in the age of globalisation Speakers fashion designer Shahd AlShehail ( ABADIA) , co-founder of Twothirds Design Studio Lujain Abulfaraj , Founding Dean of the Dubai Institute of Design and Innovation Sass Brown

Wednesday 14 November 6PM 

Digital Worlds |The impact of the digital realm on burgeoning local creative economies versus traditional fashion capitals, and how it enables new value creation and opportunities | Speakers photographer/cultural explorer Yvan Rodic (@facehunter), blogger Yousra Zein (@hayekk), cultural cartographer and entrepreneur Sofiane Si Merabet (@theconfusedarab), designer Andraya Farrag (Bedouin Studios) , journalist Natasha D’Souza and a very SPECIAL GUEST

Followed by screenings and an evening of Pomegranates and Tea 

Tea by Tania’s Teahouse, Seating by Chuk Palu

Peaks and Dunes

October 31st, 2018

Peaks and Dunes II  : a Swiss-Middle East cultural dialogue concept

November 6th to 17th    Warehouse 58    Alserkal Avenue      Dubai

 

The nomadic fashion platform SEPTIEME ETAGE brings the “Peaks & Dunes” exhibition pop up to Dubai. Curated by Katharina Sand, it activates fashion to encourage the exchange of ideas and design culture. This summer SEPTIEME ETAGE presented exquisite and edgy designs from both regions in Geneva, alongside the internationally acclaimed Mode Suisse platform. This November, we are delighted to take this dialogue to Dubai’s Alserkal Avenue , the region’s foremost arts and culture neighbourhood.

Alongside 7 designers from each region we will exhibit streetstyle photographed by Swiss cultural explorer Yvan Rodic ( aka The Facehunter) , the book  “Under the Abaya: Saudi Street Style” by fashion icon Marriam Mossalli ( aka @shoesandrama, and one of Business of Fashion’s “BOF 500”) , a fashion VR experience by Marine Giraudo featuring the work of highly acclaimed Swiss designer Vanessa Schindler, a selection of publications from both regions including WATAD magazine, projections courtesy of the FLUXLABORATORY, illustrations, scents, and tastings. A series of panel talks with key fashion and culture experts including sustainability champion Sass Brown (Founding Dean Dubai Institute of Design and Innovation) and iconic cultural entrepreneur and cartographer Sofiane Si Merabet ( @theconfusedarab) will also animate further exchange.

Fashion is a cultural phenomenon that enables exchange and collaboration in a way that is highly accessible. An economic, social and cultural practice, garments transmit memory, craft and values. Beyond spoken and written language, fashion is personally experienced by each individual and at the same time defines urban spaces through each garment in motion. Pivotal to identity and highly evocative, each fashion item is also reinterpreted by its wearer.

 

Location : Warehouse 58, The Yard, Alserkal Avenue, 10 am – 7 pm daily + Late nights until 9 pm on November 12th and 14th

 

Garments

Discover a selection of 7 young and upcoming designers from Switzerland, including Vanessa Schindler , winner of the Hyères Festival (https://www.vogue.com/article/festival-hyeres-2017-vanessa-schindler) and a favorite of fashion editors worldwide, YVY from Zurich whose fans include Cardi B and Taylor Swift, as well as rising sustainability fashion star Rafael Kouto. We will also be presenting “garment objects designed with and for the wind” by Swiss fashion innovator Lela Scherrer, inspired by the Transdisciplinarity Research Group at the Zurich University of the Arts ( whose windtunnel research was exhibited at the Venice Research Pavillion).  The work of several exceptional fashion graduates will also be featured, including graduates from the internationally acclaimed Geneva School of Art and Design (HEAD – Genève), one of the foremost art and design schools in Europe.

Lela Scherrer Garment Object inspired by ZHDK Windtunnel Reaseach ©Jozo Palkovits for Research Focus Transdisciplinarity ZHDK

 

 

 

 

 

 

 

 

 

 

In dialogue with a stunning selection of 7 young local designers including Abadia, Bedouin Studios, and Faissal El Malak. SEPTIEME ETAGE also invited fashion icon Marriam Mossalli ( @shoesandrama, elected as one of the top 500 most influential people in the fashion industry), Swiss-based Middle Eastern blogger Yousra Zein ( @hayekk) and Dubai fashion expert Manal Waqi ( @theamanqiedit)  to each pick a designer ( to be announced at the opening) .

 

Photo exhibition

14 framed images by world famous Swiss street style photographer and cultural explorer Yvan Rodic ( “The Facehunter”) , showcasing streetstyle from both the Middle East and Switzerland. In dialogue with the publication “Under The Abaya : Street Style from Saudi Arabia” by Marriam Mossalli , which showcases the female and Middle Eastern counterpart perspective.

 

Peaks & Dunes © Yvan Rodic aka Facehunter

 

 

 

 

 

 

 

 

 

 

 

 

 

VR installation created by Marine Giroudo for Vanessa Schindler and exhibited at the Hyères Festival.

 

Library

A curated selection of publications from both regions : Swiss magazines in dialogue with local publications such as Dubai-based WATAD magazine, as well as illustration and fashion theory books including the seminal “Fashion Curating”  by Luca Marchetti.

 

Screenings

Innovative projects encouraging artistic expression across borders:  collaboration with Geneva based FLUX Laboratory ( http://www.fluxlaboratory.com/en/ ), and a screening of “Potions and Pomegranates” by Amirah Tajdin starring Dana Hourani for Faissal El Malak.

 

More

Personal Cosmos, Velvet Monster and Happy Faces by contemporary Swiss art-duo Wiedemann Mettler, Illustrations by Swiss-Persian illustrator Monica Valdivia , Room fragrances by kuikui for YVY, Towels project and Nebula changing room installation by Schönstaub ,  “Fashion Is Fiction” pins by Basel and New York based designer Nina Britschgi, Creativi-Tea by Tania’s Teahouse,  Techarc and Caran d’Ache Atelier

 

Panels/ Talks: FASHION GEOGRAPHIES OF THE FUTURE

Location for the panel discussions: Majlis, The Yard, Alserkal Avenue

 

CREATIVE ECONOMY and EXCHANGE   Nov 11th 6 pm

Fashion is both a commercial and creative practice, and it defines our experience of the world as well as the spaces in which it is produced, displayed, and worn : Retailers, journalists and designers including Dubai based designer Faissal El Malak  and May Barber, fashion expert and  the founder of iconic Dubai concept store The cARTel, Moderated by Katharina Sand founder SEPTIEME ETAGE and Mode Suisse ambassador

 

MEANING & VALUES   Nov 12th 4 pm

Fashion as transmission of values: craft, skills, memory and identity and sustainability in the age of globalization:  ABADIA Designer Shahd AlShehail / Lujain Abulfaraj ( co-founder Twothirds Design Studio) / WATAD Magazine / Sass Brown, Founding Dean Dubai Institute of Design and Innovation. Moderated by Katharina Sand founder SEPTIEME ETAGE and Mode Suisse ambassador

 

DIGITAL WORLDS   Nov 14th 6 pm

This panels aims to explore how the digital realm is impacting the burgeoning local creative economies versus the traditional fashion capitals , enabling new value creation and opportunities : Photographer/cultural explorer Yvan Rodic ( @facehunter)  / blogger Yousra Zein ( @hayekk) cultural entrepreneur and cartographer Sofiane Si Merabet @theconfusedarab  / Andraya Farrag  (designer Bedouin Studios) / (+ TBC special guest)  Moderated by Katharina Sand founder SEPTIEME ETAGE and Mode Suisse ambassador

Followed by screenings and an evening of Pomegranates and Tea ( with Creativi-Tea by Tania’s Teahouse Dubai) until 9 pm

For more information please contact:

Katharina Sand , SEPTIEME ETAGE , katharina@septieme.com

Let the SEPTIEME treasure hunt begin

November 25th, 2017

SEPTIEME ETAGE is going global, to soar MORE and to entertain worldwide. The world called, and we are delighted to start taking the concept on the road, and to transform the SEPTIEME experience into something both more free and more intimate, more personal and more luxurious.

You, like many visitors from all over the world have become our friend, sharing your style and thoughts with us, bringing your kindness while we played dress up together. You have the courage to revel in the avant-garde , to splash your wardrobe with new pigments and shapes, to be amongst the first first to recognize young talents, and we have interlaced with you via fashion, installations, social media, parties, and events.

Founded in 2000 to bring designers from New York to Geneva, over the years SEPTIEME ETAGE has increasingly become a salon, a place to exchange, to nourish, to share the shine, the twinkling shimmering fun of all those galaxies hidden between seams. After zipping through 17 years, we look forward to showing you what we fantasize about, how we want to embrace and imagine the future . SEPTIEME ETAGE is setting up a new platform of international fashion events and consulting.

Since revolution is not a one time event, there will be seven rarefied events worldwide in the next seven hundred days, crisscrossing the globe from South America to Asia to the Middle East, with seven Septieme stars, creating seven legends. Seven colors make a rainbow, seven chords make music – watch this space  and our Instagram for the seven secret clues on the first event – let us amuse you and join our adventure into an irreverent future. Each event will be in the form of a treasure hunt, with clues to be found on our Instagram.

You can also sign up for our mailing list HERE to be in the know and follow our SEPTIEME Muses all around the world :

To allow for all this wild whirling freedom freedom, we are available from now on BY PERSONAL APPOINTMENT only - international destinations included. Of course we are happy to remain in touch throughout all the travels and timezones via the SEPTIEME website, from which we will continue to curate and ship gorgeous gowns and all that sparkles from our downstairs offices in Geneva at 10 Rue du Perron.

Ice, Ice Baby

June 30th, 2017

 

 

 

 

 

It was a night to remember ….

 

Celebrating 17 years of

SEPTIEME ETAGE

starring the

SEPTIEME SEVEN

illuminated by

HOT ICE

sculptures by artist

Maria-Carmen Perlingeiro

 

 

cocktails

by

Frozen Fire Fingerfood

by

Hot Ice Cube Attitude

by

 

Because you know

what rhymes with ICE ?

Party.

 

Pool Party!

May 29th, 2017

 

 

 

join us on

Thursday June 1st

from 4 pm to 8 pm

for

a

POOL PARTY

with consultations by Ursula Lake,

the most stylish

Bikini Doctor

from

dip into ravishing

Rosé Piscines

by

and catch the

summer breeze

with designer Hansine

and her beachdresses

(in sizzling new summer colors)

catch a pink wave

and a bronze shimmer

courtesy of

then dive into our

sizzling

In the meantime keep an eye

on our

Facebook,

and

wade into our

Instagram

for pictures of our Kimono event

because at

SEPTIEME ETAGE,

10 Rue du Perron 1204 Geneva

www.septieme.com

the style doctor is always IN,

and style and rosé and a swim can heal just about anything.

Smoking Samurai

May 10th, 2017

 

Smoking Samurai !

We are having a

KIMONO

party!

Join us on

Thursday May 18th

from 4 pm to 8 pm

for

the finest of silks

….because we all know that

kimonos are THE thing now

with Emilie of

KISSHOTEN

to learn all about how to fold

her one-of-a-kind

killer kimono

vibrant silk masterpieces

&

enjoy a

tantalizing tea

(and matcha chocolate and macarons!)

tasting by

and with each

kimono

receive a terrybly special gift

from

find more vibrant pattern haikuson ourInstagram

& Facebook

or let us turn you from

snowflakes into cherry blossoms

at

SEPTIEME ETAGE,

10 Rue du Perron 1204 Geneva

www.septieme.com

You’re welcome.

どういたしまして。

Sea You Soon

April 20th, 2017

 

We are swimming

in new

Stripes and Shapes

by

NILI LOTAN

Taking time to Khaki Cool

in

Veronica Beard

and to

swirl in

Dhela

prints

and we just received new beach headbands by Hansine.co!

For more Tales of the Sea and Beyond

please join us

this

THURSDAY

APRIL 20th

from 6 pm to 8 pm

for the

Geraldine Belmont

FINISSAGE

an evening about

with caipirinhas by the artist

Geraldine Belmont is a Brazilian-based artist (Ecal) who has left Europe to develop sustainable projects in northeast Brazil since 2004. She will be presenting how she has managed to combine contemporary art and nature’s preservation in a unique location of wild biodiversity where four different types of endangered marine turtles reproduce.

check out our

Instagram

& Facebook

for turtley updates

&

SEA YOU SOON

at

SEPTIEME ETAGE,

10 Rue du Perron 1204 Geneva

www.septieme.com

Because your name is Rio

March 7th, 2017

 

 

We would be delighted if you could

&

with us on

from 4 pm to 8 pm

 

 

for the launch of

with designer Daniella Helayel

 

 

 

 

inaugurating an exhibition

by Bahia-based artist

Geraldine Belmont

 

 

 

 

 

combined with the

 

lush and edgy Aenko jewels

 

 


by designer Roxana Romenko

 

&

 

the world première

of the

luxe bohemian

 

 

HANSINE

Beachwear collection

 

dip into a jungle and cruise cabanas

courtesy of Fleuriot

taste Brazilian flavors courtesy of

samba with us on

Instagram

& Facebook

or catch the ocean breeze

at

SEPTIEME ETAGE,

10 Rue du Perron 1204 Geneva

www.septieme.com

Because we know your name is

.

A New Year of Infinite Beauty

January 17th, 2017

Instead of gravity,

a New Year full of Mayle’s alchemy,

as light as lashes.

A whole New Year


full of gliding over

snow crystals, 


slipping into sequins,


of dipping into petals


and clear waters,

silken seams


and the blue of cloudless skies.

 

 

A new window opening on days 


lush with new lines and volumes


and raspberry hues,

fully,

infinitely

You.

Square but wild.

Boxy like a Donald Judd table,

exude minimalist peacefulness.

Striking yet humble.

Contradictory as you are.

Get ready to tumble.

Let it move you.

See cinnamon moons wander

and  rise and rise,

and in between a bird fluttering

like in an Aztec bedtime fable.

This year is a whole new story…

For all that jazz on

the latest lines, notes and

the first floral compositions

of spring : dig our

Instagram


 grow with us on our  Facebook 

or just flutter into our latest

blossoming window

by Origami Master Antoine

at
SEPTIEME ETAGE,
10 Rue du Perron 1204 Geneva
www.septieme.com

Some kind of wonderful.

Completely Cosmic

November 28th, 2016

Astral !

Stellar!

Divine!

Please join us for our

 

 

 

 

 

Thursday, December 8th

 

 

 

 

from 3pm to 8 pm

 

experience

tantalizing

tarot card readings

and

Happy Hats

by EpplaLemonada

explore

Personal Cosmos shirts

and Cozy Horizon Sweaters

by artist duo Wiedemann Mettler

float into coats like shining meteors

by designer Lela Scherrer

taste the Milky Way with

Cosmic Chocolates

by

sip champagne cocktails

in a festive floral universe

(and much mistletoe)

courtesy of

And then slip on a gown or two …

Let your imagination circle and swirl with our

Instagram

like the rings of saturn .

Orbit the infinite

possibilities on our Facebook .

or land at

SEPTIEME ETAGE,

10 Rue du Perron 1204 Geneva

www.septieme.com

Your very own personal galaxy.

 

 

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